Work

14 years of building,
scaling, and shipping.

From writing my first SQL queries to managing seven-figure ad budgets. A career built on curiosity, execution, and the belief that growth is a craft, not a department.

Experience

AI-First GTM & Growth Operations Lead

2025 – Present
Growth Consulting — Technology & Health Fractional | B2B & B2C Sydney, Australia

Fractional Chief Growth Officer

2022 – 2025
NDIS & Allied Health Marketplaces Multiple Engagements | B2B & B2C | Contract Sydney, Australia

Digital Health Growth Lead

2021 – 2022
Chronic Disease Management Platform B2C Sydney, Australia

Head of Digital Growth

2019 – 2021
Retail Healthcare & Eyewear B2C | Permanent Full-time Sydney, Australia

Head of Growth Marketing

2018 – 2019
Telehealth & Prescription Platform B2B & B2C Sydney, Australia

Performance Marketing & Analytics Manager

2015 – 2018
Consumer Health & Sports Nutrition B2C | Permanent Full-time Sydney, Australia

Founder

2011 – 2015
Digital Growth Agency B2B Sydney, Australia

Junior Software Engineer

2010 – 2011
Technology & Staffing Permanent Full-time Sydney, Australia

Education

2027 (in progress)

Masters in Data Science

UNSW
2010

Bachelor of Computer Science

Southern Cross University
2012

Diploma of Business Management

Southern Cross University
2024

Generative AI Fundamentals

Databricks Academy
2023

Google Marketing Cloud Expert

Google
2020

Customer Analytics

University of Pennsylvania

Toolkit

Analytics

GA4, Google Marketing Cloud, Adobe Suite, Salesforce DC, Mixpanel, Looker, SQL, Python

Performance Marketing

Meta, Google, X, TikTok, Pinterest Ads

CRMs & RevOps

Clay, HubSpot, Salesforce, Dynamics 365, Close, Intercom, SendGrid, Twilio

Automation

Zapier, Gumloop, Airtable, Integromat, GPT Operator

Technical

Python, TypeScript, React, Cursor IDE